"Paris Chic is a" scoop of "specifications" and you "dedicated to the art of life and Figaroscope, says Anne-Sophie von Claer, deputy manager of the composition of Figaro. The mind is simple, but it could not be achieved with this challenging and rewarding as this approach Figaro.This is a plan that rewards the know-how of our journalists. "To make its target, Paris Chic will be distributed both in Taiwan and France, in places frequented by all Chinese travelers looking to live the capital, out and shopping. The total circulation reaches 220,000 copies: 150,000 copies in China and 70,000 in France.
More than 2 million visitors each year
In China, the style will be set up in travel agencies and business areas of airports. It will likewise be distributed through premium clubs banks ICBC and Trust of China. In France, Paris Chic will be visible in 600 hotels, luxury hotels and 3 to five-stars.
"Wherever Chinese travelers staying, said Eileen The Mute, Deputy Director International Group Figaro.Head offices and workplaces of senior officials and businessmen will likewise be supplied. "
The voltage is considerable. According to the World Tourism Organization, more than 2 million Chinese a year visit France in 2020, against 600,000 in 2009. Currently, 60% of their budget goes to luxury shopping. Paris Chic four numbers are already programmed.
"We do not yet bed what the net rate as take from advertisers is already very strong," says Anne-Sophie von Claer. A translation is provided in Korean. Others could follow, including Russian and Portuguese.
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